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Career
Willis left New York City and headed to California to audition for several television shows. He auditioned for the TV series Moonlighting (1985–89), while competing against 3,000 other actors for the position and was selected to play David Addison Jr. The starring role helped to establish him as a comedic actor, with the show lasting five seasons. During the height of the show's success, beverage maker Seagram hired Willis as the pitchman for their Golden Wine Cooler products. The memorable ad campaign paid the rising star between five and seven million dollars over two years. In spite of that, Willis decided not renew his contract with the company when he decided to stop drinking alcohol in 1988. One of his first major film roles was in the 1987 Blake Edwards film "Blind Date" alongside Kim Basinger and John Laroquette. However, it was his then-unexpected turn in the film Die Hard that catapulted him to fame. He performed most of his own stunts in the film, and the film grossed $138,708,852 worldwide. Due to its box office success, the film would eventually tender three sequels, with the most recent entry, Live Free or Die Hard, released in June 2007. He also provided his voice for a talking baby in Look Who's Talking and its sequel.

In the late-1980s, Willis enjoyed moderate success as a recording artist, recording an album of pop-blues entitled The Return of Bruno, which included the hit single "Respect Yourself", promoted by a Spinal Tap-like rockumentary parody featuring scenes of him performing at famous events including Woodstock. Follow-up recordings were not as successful, though Willis has returned to the recording studio several times. In the early 1990s, Willis' career suffered a moderate slump starring in flops such as The Bonfire of the Vanities, Striking Distance and a film he co-wrote entitled Hudson Hawk, among others. He starred in a leading role in the highly sexualized thriller Color of Night (1994), which was very poorly received by critics but has become popular on video.
However, in 1994 he had a supporting role in Quentin Tarantino's acclaimed Pulp Fiction, which gave a new boost to his career. In 1996, he was the executive producer of the cartoon Bruno the Kid which featured a CGI representation of himself. He went on to play the lead roles in Twelve Monkeys and The Fifth Element. However, by the end of the 1990s, his career had fallen into another slump with critically panned films like The Jackal, Mercury Rising, and Breakfast of Champions, saved only by the success of the Michael Bay-directed Armageddon which was the highest grossing film of 1998 worldwide. The same year his voice and likeness were featured in the PlayStation video game Apocalypse.

In 1999, Willis then went on to the starring role in M. Night Shyamalan's film, The Sixth Sense. The film was both a commercial and critical success and helped to increase interest in his acting career. He once had to appear in the sitcom Friends without pay, because he lost a bet to Matthew Perry, his co-star in the comedy The Whole Nine Yards (8 m) and its sequel The Whole Ten Yards (9 m). He won a 2000 Emmy for Outstanding Guest Actor in a Comedy Series for his work on Friends (in which he played the father of Ross Geller's much-younger girlfriend). He was also nominated for a 2001 American Comedy Award (in the Funniest Male Guest Appearance in a TV Series category) for his work on Friends. Willis was originally cast as Terry Benedict in Ocean's Eleven (2001) but dropped out to work on recording an album. In Ocean's Twelve (2003), he makes a cameo appearance as himself. He recently appeared in the Planet Terror half of the double feature Grindhouse as the villain, a mutant soldier. This marks Willis' second collaboration with director Robert Rodriguez, following Sin City.

Willis has appeared on The Late Show with David Letterman several times throughout his career. He filled in for an ill David Letterman on his show February 26, 2003, when he was supposed to be a guest. He interviewed Dan Rather in what he would later call "the most serious conversation of my entire life". On many of his appearances on the show, Willis stages elaborate jokes, such as wearing a day-glo orange suit in honor of the Central Park gates, having one side of his face made up with simulated buckshot wounds after the Harry Whittington shooting, or trying to break a record (parody of David Blaine) of staying underwater for only 20 seconds. On April 12, 2007, he appeared again, this time wearing a Sanjaya Malakar wig. His most recent appearance was on June 25, 2007 when he appeared wearing a mini-turbine strapped to his head to accompany a joke about his own fictional documentary entitled An Unappealing Hunch (a wordplay of An Inconvenient Truth). Willis also appeared on Japanese Subaru Legacy television commercials, optimizing the car for sale, with the backing music of Jade from Sweetbox, "Addicted" and "Hate Without Frontiers". Tying in with this, Subaru did a limited run of Legacys, badged "Subaru Legacy Touring Bruce", in honor of Willis. Willis has appeared in four movies with Samuel L. Jackson (National Lampoon's Loaded Weapon 1, Pulp Fiction, Die Hard with a Vengeance, and Unbreakable) and both actors were slated to work together in Black Water Transit before dropping out. Willis also worked alongside his eldest daughter, Rumer, in the 2005 film Hostage. In 2007, he recently finished the thriller Perfect Stranger, opposite Halle Berry, and marked his return to the role of John McClane in Live Free or Die Hard.

With the third sequel to Die Hard, Live Free or Die Hard having been released in June 2007, Willis' future projects will include three other films that will debut between 2008 and 2009. Willis will join The Sophomore, which is a 2008 comedy where he will be a Catholic school principal and his real-life eldest daughter, Rumer, will star as a student investigating missing SAT scores. His two 2009 films will include the drama Morgan's Summit, where he will depict a late night radio host who promotes kindness, but changes his demeanor after a brutal crime causes him to seek revenge and The Last Full Measure, a drama film based on a true story about a Vietnam War veteran.

Willis was slated to play U.S. Army general William R. Peers in director Oliver Stone's Pinkville, a drama about the investigation of the 1968 My Lai massacre. However, due to the 2007 Writers Guild of America strike, the film was cancelled and Willis instead joined the film, The Surrogates, which is based on the comic books of the same name.